QR codes have quietly become one of the most powerful tools in retail marketing. From bridging online and offline customer journeys to unlocking real-time data, their versatility makes them a strategic asset in any marketing mix. But just how impactful are QR codes in retail—and why should you care?
Here are 5 eye-opening QR code statistics every retailer should consider before finalizing their marketing strategy.
1. 59% of Consumers Scan QR Codes Daily
According to Uniqode’s 2025 QR Code Trends Report, 59% of consumers scan QR codes at least once daily, showing how embedded the habit has become. From restaurant menus to product packaging and in-store displays, QR codes are now a natural behavior.
📌 Takeaway: You don’t need to teach customers how to scan—you just need to give them a reason to.
2. Retail QR Code Scans Grew 43% in 2023–24 Alone
Retail saw a 43% year-over-year increase in QR code scans, based on data from QR Code Kit’s 2025 Marketing Statistics report. The highest growth areas were packaging, point-of-sale (POS) displays, and interactive flyers.
📌 Takeaway: More retailers are making QR scans a part of in-store experiences. Failing to adapt may mean falling behind.
3. 62% of Retailers Report Increased Sales After Using QR Codes
A 2025 global survey by GDA (Gifts & Decorative Accessories) revealed that 62% of retailers using QR code campaigns saw direct sales uplift, with the most effective campaigns offering discounts, product videos, or personalized offers.
📌 Takeaway: QR codes aren’t just a branding tool—they’re a proven conversion asset.
4. 63% of Retailers Use QR Codes on Product Packaging
According to G2’s updated 2025 report, 63% of retailers now include QR codes on packaging to share tutorials, warranty info, traceability, or loyalty sign-ups. For D2C and FMCG brands, QR codes are critical to increasing engagement beyond shelf life.
📌 Takeaway: Packaging isn’t just for branding—it’s a channel for ongoing consumer engagement.
5. QR Code Campaigns Achieve ~37% Average CTR
Uniqode’s 2025 report also shows that QR code campaigns enjoy a 37% average click-through rate (CTR)—far higher than email (2-5%) or display ads (0.7%). QR scans indicate high intent and context-driven curiosity.
📌 Takeaway: QR codes turn passive interest into action. Don’t waste the opportunity—link to high-value, relevant content.
Final Thoughts: QR Codes Belong in Every Modern Marketing Mix
Whether you’re running an omnichannel retail brand or a local boutique, QR codes offer a scalable, low-cost, and high-impact way to connect with your audience. They’re not just a pandemic relic—they’re a smart tool for data-driven marketing, personalization, and post-purchase engagement.
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